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1.
Advances in Geographic Information Science ; : 35-64, 2023.
Article in English | Scopus | ID: covidwho-2304731

ABSTRACT

COVID-19 has had a significant impact on the global economy. The retailing sector, which relies heavily on high levels of human interaction, has experienced the worst impact. This study aimed to assess the spatial distribution of COVID-19 in Toronto and its impact on business locations from the food retail and food service sectors by investigating four retailers: Starbucks, McDonald's, Shoppers Drug Mart, and Loblaws. Kernel density estimation revealed that the spatial distribution of COVID-19 incidences in the City of Toronto is uneven, with a high density of cases present in the Downtown core. Spatial autocorrelation was performed at the global and local levels to assess the spatial pattern of Starbucks, McDonald's, Shoppers Drug Mart, and Loblaws locations. The findings revealed that retailers spatially clustered in a COVID-19 hotspot are the most impacted. Further to this analysis, a geographically weighted regression model was generated, which indicated a strong correlation between COVID-19 and low socio-economic status. This allows for a better understanding of the characteristics associated with the retail locations at risk from COVID-19, enabling retailers to make strategic adjustments to respond to a rapidly changing marketplace. © 2023, Springer Nature Switzerland AG.

2.
Applied Economic Perspectives and Policy ; 2023.
Article in English | Scopus | ID: covidwho-2299873

ABSTRACT

Monitoring food retail stock-outs or the unplanned unavailability of certain food items for purchase assists policymakers in responding to food supply chain disruptions. This study focuses on identifying food stock-outs using store-level scanner data on US grocery store sales during the COVID-19 pandemic in 2020. The total median stock-out rates of fixed-weight items increased by approximately 130% after March 15, 2020. Categories such as meat and poultry products, some convenience and frozen foods, baby formula, and carbonated beverages had the highest stock-out rates. The analysis also explores the relationship between stock-out rates, sales increases, and food prices during the pandemic. Published 2023. This article is a U.S. Government work and is in the public domain in the USA.

3.
Technol Forecast Soc Change ; 190: 122404, 2023 May.
Article in English | MEDLINE | ID: covidwho-2243064

ABSTRACT

This paper investigates the phenomenon of business models innovation (BMI) empowered by digital technologies and activated as a response to Covid-19 crisis. In fact, during the crisis numerous digital redesigns of businesses occurred to pursue both continuity and competitive advantage. Among these, the food retail sector has undergone under the pressure of the crisis intense digital changes, which, however, have not yet been investigated under the theoretical lens of BMI. To fill this gap, the paper analyzes the digital actions taken during the pandemic crisis by two large food retailers, namely Walmart and Carrefour. Covering a wide temporal interval of the pandemic evolution and reviewing multiple geographical markets, the authors interpreted the grocer's digital responses to the crisis in terms of innovation in value creation and capture mechanisms. As a result, three phases of digital BMI have been reconstructed, each characterized by specific mechanisms of value creation and capture experienced by the two grocers during the pandemic. Leveraging these findings, the paper proposes a model capable of defining how digital BMI takes place in response to crises. Results broaden theoretical knowledge and practical suggestions on digital BMI in terms of enabling factors, actionable value mechanisms, and future business opportunities.

4.
Atelie Geografico ; 16(3):102-122, 2022.
Article in Portuguese | Scopus | ID: covidwho-2202635

ABSTRACT

This article aims to understand how supermarket chains in Brasília (DF) faced the covid-19 pandemic and which strategies were used to adapt to changes in trade and consumption. The methodology of the study consisted in a selection of the ten largest supermarket chains in number of stores of the Supermarket Association of Brasília (ABRAS). At the beginning of the pandemic with the closing of free fairs and public markets, the population was compelled to consume in supermarkets. In response, retail chains have invested massively in increasing e-commerce and ominicality. It was verified in Brasilia the incentive to purchase on the websites and in own applications concomitantly with the inauguration of physical stores. Another measure was the renovation and modernization of stores with the provision of service and delivery services. The research concludes that the hybrid character of the physical and the digital demonstrates the centrality of the spatialities of consumption complexified with the advent of the pandemic opening the possibility of new research agendas whose participation in geography becomes fundamental. © 2022, Universidade Federal de Goias. All rights reserved.

5.
Business Systems Research ; 13(3):130-143, 2022.
Article in English | ProQuest Central | ID: covidwho-2198297

ABSTRACT

Background: E-commerce has emerged as a good response to the pandemic of COVID-19. However, the costs of providing a service, which includes a driver and a vehicle, in a regular vehicle that can transport goods that need positive cold (0° to 5°C) are very high.Objectives: This paper aims to investigate how a big Portuguese retailer company can reduce its dependence on refrigerated vehicles, simplifying operations and reducing the costs of transporting positive and negative cold food.Methods/Approach: This research was carried out in a food retailer Portuguese company, more precisely in a Dark Store dedicated to the online channel. The study was developed based on the AS-IS/TO-BE process analysis methodology, starting with the analysis of the current situation, giving rise to the so-called AS-IS model.Results: It was possible to reduce costs associated with transporting positive cold goods. As a result, there are 30% fewer costs associated with order transportation. With an additional 10% in space optimization with the gain of space within the galley of each vehicle.Conclusions: The costs of transporting positive and negative cold foods were decreased, and substituting vehicles with room temperature transport reduced the need for refrigerated vehicles.

6.
Revista Ateliê Geográfico ; 16(3):102-122, 2022.
Article in Portuguese | Academic Search Complete | ID: covidwho-2169475

ABSTRACT

This article aims to understand how supermarket chains in Brasília (DF) faced the covid-19 pandemic and which strategies were used to adapt to changes in trade and consumption. The methodology of the study consisted in a selection of the ten largest supermarket chains in number of stores of the Supermarket Association of Brasília (ABRAS). At the beginning of the pandemic with the closing of free fairs and public markets, the population was compelled to consume in supermarkets. In response, retail chains have invested massively in increasing e-commerce and ominicality. It was verified in Brasilia the incentive to purchase on the websites and in own applications concomitantly with the inauguration of physical stores. Another measure was the renovation and modernization of stores with the provision of service and delivery services. The research concludes that the hybrid character of the physical and the digital demonstrates the centrality of the spatialities of consumption complexified with the advent of the pandemic opening the possibility of new research agendas whose participation in geography becomes fundamental. (English) [ FROM AUTHOR]

7.
Int J Environ Res Public Health ; 19(18)2022 Sep 10.
Article in English | MEDLINE | ID: covidwho-2032930

ABSTRACT

BACKGROUND: Mobile produce markets were increasingly recognized as an effective and accepted approach to improving access to fruits and vegetables in lower-income and at-risk communities during the first year of the COVID-19 pandemic in the United States. This study provides insights into how mobile market operations were impacted by, and evolved in response to, challenges posed by the pandemic. METHODS: A survey evaluating impacts of the pandemic on mobile markets was distributed to a database of mobile market operators in the United States. Respondents were asked to describe impacts to their mobile market's operations, and what adaptations were needed to continue to effectively serve their communities during 2020. RESULTS: Surveys representing 48 unique mobile markets were collected from March to July 2021. Of the respondents, 63% reported an increase in demand for mobile market services from community members. Furthermore, 65% increased the amount of produce they distributed in 2020 as compared to 2019, often through adopting low or no-cost models or participating in pandemic government programs. DISCUSSION: Emergency adaptations employed by mobile markets can inform long-term operational modifications for not only mobile markets, but also other food access programs, beyond the COVID-19 pandemic.


Subject(s)
COVID-19 , Food Supply , COVID-19/epidemiology , Diet , Fruit , Health Promotion , Humans , Pandemics , Poverty , United States , Vegetables
8.
Public Health Nutr ; 25(11): 3079-3085, 2022 11.
Article in English | MEDLINE | ID: covidwho-2000840

ABSTRACT

OBJECTIVE: To estimate the prevalence of online grocery shopping in a nationally representative sample and describe demographic correlates with online grocery shopping. DESIGN: The Nielsen COVID-19 Shopper Behavior Survey was administered to a subset of Nielsen National Consumer Panel participants in July 2020. We used survey weighted-multivariable logistic regression to examine demographic correlates of having ever online grocery shopped. SETTING: Online survey. PARTICIPANTS: 18 598 Nielsen National Consumer Panel participants in the USA. RESULTS: Thirty-nine percent of respondents had purchased groceries online, and among prior purchasers, 89 % indicated that they would continue to online grocery shop in the next month. Canned/packaged foods were the most shopped for grocery category online, followed by beverages, fresh foods and lastly frozen foods. In adjusted analyses, younger respondents (39 years or less) were more likely (47 %) to have ever shopped for groceries online than older age groups (40-54 years, 55-64 years and 65+ years) (29 %, 22 % and 23 %, respectively, all P < 0·001). Those with greater than a college degree were more likely to have ever grocery shopped online (45 %) than respondents with some college education (39 %) and with a high school education or less (32 %) (both P < 0·001). Having children, having a higher income and experiencing food insecurity, particularly among higher income food-insecure households, were also associated with a higher probability of prior online grocery shopping. CONCLUSIONS: The COVID-19 pandemic accelerated the transition to online grocery shopping. Future research should explore the nutrition implications of online grocery shopping.


Subject(s)
COVID-19 , Aged , COVID-19/epidemiology , Child , Consumer Behavior , Family Characteristics , Food Supply , Humans , Pandemics , Prevalence , Surveys and Questionnaires
9.
Int J Environ Res Public Health ; 19(14)2022 07 20.
Article in English | MEDLINE | ID: covidwho-1979205

ABSTRACT

In the United States, low-income, underserved rural and urban settings experience poor access to healthy, affordable food. Introducing new food outlets in these locations has shown mixed results for improving healthy food consumption. The Healthy Community Stores Case Study Project (HCSCSP) explored an alternative strategy: supporting mission-driven, locally owned, healthy community food stores to improve healthy food access. The HCSCSP used a multiple case study approach, and conducted a cross-case analysis of seven urban healthy food stores across the United States. The main purpose of this commentary paper is to summarize the main practice strategies for stores as well as future directions for researchers and policy-makers based on results from the prior cross-case analyses. We organize these strategies using key concepts from the Retail Food Environment and Customer Interaction Model. Several key strategies for store success are presented including the use of non-traditional business models, focus on specific retail actors such as store champions and multiple vendor relationships, and a stores' role in the broader community context, as well as the striking challenges faced across store locations. Further exploration of these store strategies and how they are implemented is needed, and may inform policies that can support these types of healthy retail sites and sustain their efforts in improving healthy food access in their communities.


Subject(s)
Commerce , Food Supply , Humans , Marketing , Policy , Rural Population , United States
10.
Land ; 11(5):694, 2022.
Article in English | ProQuest Central | ID: covidwho-1871962

ABSTRACT

Food is the core of urban daily life and socio-economic activities but is rarely the focus of urban planning. The spatial layout of food retail outlets is important for optimizing the urban food system, improving land resource allocation, and encouraging healthy food consumption. Based on food retail POI data, this study employed kernel density estimation, road network centrality, spatial autocorrelation analysis, and locational entropy to analyze the spatial characteristics of supermarkets, produce markets, and small stores in an urban center in Beijing, and explored street coupling and supply-demand matching. The results indicated that within the study area: (1) supermarkets had an obvious “core-periphery” distribution, produce markets had a polycentric distribution, and small stores had a relatively uniform distribution;(2) road network centrality indices revealed a differentiated multi-core-edge distribution;(3) streets with high locational entropy values for supermarkets and produce markets were mostly concentrated in the central area, whereas the matching distribution of small stores was relatively balanced. From the perspective of urban planning, policy implications are proposed based on spatial and social equity, urban-rural differences, population structure and distribution status, and a resilient supply chain. The study findings have practical significance for guiding the development of urban food systems in a healthy, just, and sustainable direction, as well as rational urban land planning.

11.
Perspect Public Health ; : 17579139221095326, 2022 May 04.
Article in English | MEDLINE | ID: covidwho-1820108

ABSTRACT

AIM: This article provides a comprehensive exploration of the varied Corporate Social Responsibility (CSR) actions in relation to supporting communities reported by the UK's leading food retailers. Findings are discussed against a backdrop of enduring inequalities, exacerbated by the on-going global Coronavirus pandemic, with actions considered for their potential contribution to community-based approaches to addressing local wellbeing and inequalities. METHOD: This article presents the structure and key characteristics of community-oriented CSR in food retailing in the UK. A thematic analysis of comprehensive documentary evidence from the 11 principle UK food retailers was conducted, drawing on asset-based frameworks of community-centred actions towards wellbeing. FINDINGS: The findings suggest an increasing acknowledgement in food retail that local community is of key importance. Initiatives were categorised according to a typology, comprising national partnerships, local store-based funding and support actions, targeted programmes on healthy lifestyles or employability, and changes to store operations, in the favour of priority groups, prompted by the pandemic. CONCLUSION: The article combines an up to date overview of community-focused CSR agendas and support by food retailers at a time of significant economic and social challenge for the UK. It highlights the potential of the sector to contribute more strategically to reducing inequalities and supporting community wellbeing, alongside statutory and voluntary sector partners.

12.
BMC Public Health ; 22(1): 778, 2022 04 18.
Article in English | MEDLINE | ID: covidwho-1793966

ABSTRACT

BACKGROUND: COVID-19 mitigation strategies have had an untold effect on food retail stores and restaurants. Early evidence from New York City (NYC) indicated that these strategies, among decreased travel from China and increased fears of viral transmission and xenophobia, were leading to mass closures of businesses in Manhattan's Chinatown. The constantly evolving COVID -19 crisis has caused research design and methodology to fundamentally shift, requiring adaptable strategies to address emerging and existing public health problems such as food security that may result from closures of food outlets. OBJECTIVE: We describe innovative approaches used to evaluate changes to the food retail environment amidst the constraints of the pandemic in an urban center heavily burdened by COVID-19. Included are challenges faced, lessons learned and future opportunities. METHODS: First, we identified six diverse neighborhoods in NYC: two lower-resourced, two higher-resourced, and two Chinese ethnic enclaves. We then developed a census of food outlets in these six neighborhoods using state and local licensing databases. To ascertain the status (open vs. closed) of outlets pre-pandemic, we employed a manual web-scraping technique. We used a similar method to determine the status of outlets during the pandemic. Two independent online sources were required to confirm the status of outlets. If two sources could not confirm the status, we conducted phone call checks and/or in-person visits. RESULTS: The final baseline database included 2585 food outlets across six neighborhoods. Ascertaining the status of food outlets was more difficult in lower-resourced neighborhoods and Chinese ethnic enclaves compared to higher-resourced areas. Higher-resourced neighborhoods required fewer phone call and in-person checks for both restaurants and food retailers than other neighborhoods. CONCLUSIONS: Our multi-step data collection approach maximized safety and efficiency while minimizing cost and resources. Challenges in remote data collection varied by neighborhood and may reflect the different resources or social capital of the communities; understanding neighborhood-specific constraints prior to data collection may streamline the process.


Subject(s)
COVID-19 , COVID-19/epidemiology , Commerce , Food , Food Supply , Humans , Pandemics , Residence Characteristics , Restaurants
13.
Sustainability ; 14(7):3876, 2022.
Article in English | ProQuest Central | ID: covidwho-1785919

ABSTRACT

Relatively little is known about the economic impact of mergers and acquisitions in the food retail industry on upstream agricultural producers. We study the potential impact of the 2014 merger between Safeway and Albertsons on California specialty crop growers. There is a consensus among the 19 growers that we interviewed that merger events are unfavorable since they lead to uncertainty, lower prices, lost revenue, and higher transaction costs. State-level analysis of USDA crop price data provides support for these contentions.

14.
Contributions to Economics ; : 465-484, 2022.
Article in English | Scopus | ID: covidwho-1669732

ABSTRACT

During the COVID-19 pandemic, consumers’ food procurement activities underwent considerable transformations due to restrictive policies on social distancing. These behavioral changes induced a new industrial landscape within the food retail sector, with franchise stores gaining more consumers and more intensive competition occurring across online food retail platforms. This study employs cross-sectional survey data from China, Portugal, Turkey, and the USA to examine the major changes in consumer food procurement behaviors during the pandemic worldwide, as compared to behaviors before the pandemic. Based on the findings, we provide operable implications necessary for food retailers to sustain their businesses in a post-pandemic context. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

15.
Int J Environ Res Public Health ; 19(2)2022 01 08.
Article in English | MEDLINE | ID: covidwho-1632686

ABSTRACT

Improving healthy food access in low-income communities continues to be a public health challenge. One strategy for improving healthy food access has been to introduce community food stores, with the mission of increasing healthy food access; however, no study has explored the experiences of different initiatives and models in opening and sustaining healthy food stores. This study used a case study approach to understand the experiences of healthy food stores in low-income communities. The purpose of this paper is to describe the methodology used and protocol followed. A case study approach was used to describe seven healthy food stores across urban settings in the U.S. Each site individually coded their cases, and meetings were held to discuss emerging and cross-cutting themes. A cross-case analysis approach was used to produce a series of papers detailing the results of each theme. Most case studies were on for-profit, full-service grocery stores, with store sizes ranging from 900 to 65,000 square feet. Healthy Food Availability scores across sites ranged from 11.6 (low) to 26.5 (high). The papers resulting from this study will detail the key findings of the case studies and will focus on the challenges, strategies, and experiences of retail food stores attempting to improve healthy food access for disadvantaged communities. The work presented in this special issue will help to advance research in the area of community food stores, and the recommendations can be used by aspiring, new, and current community food store owners.


Subject(s)
Commerce , Food Supply , Food , Marketing , Poverty
16.
Int J Environ Res Public Health ; 18(16)2021 08 06.
Article in English | MEDLINE | ID: covidwho-1348630

ABSTRACT

The United States (U.S.) Department of Agriculture (USDA)-administered Supplemental Nutrition Assistance Program (SNAP) made substantial changes in response to the coronavirus disease 2019 (COVID-19) pandemic. These changes highlight the need to identify the digital literacy skills and capacities of SNAP adults to purchase healthy groceries online. We conducted a scoping review of four electronic databases, Google and Google Scholar to identify studies that measured food and nutrition literacy outcomes for U.S. adults. We applied a multi-dimensional digital food and nutrition literacy (MDFNL) model to assess six literacy levels and components. Of 18 studies published from 2006-2021, all measured functional and interactive literacy but no study measured communicative, critical, translational, or digital literacy. Six studies examined SNAP or SNAP-Education outcomes. Adults with higher food or nutrition literacy scores had better cognitive, behavioral, food security and health outcomes. We suggest how these findings may inform research, policies, and actions to strengthen the multi-dimensional literacy skills of SNAP participants and SNAP-eligible adults to support healthy purchases in the online food retail ecosystem.


Subject(s)
Consumer Behavior , Food Assistance , Adult , COVID-19 , Diet, Healthy , Food Supply , Humans , Internet , Literacy , Policy , Poverty , United States
17.
J Immigr Minor Health ; 24(1): 31-37, 2022 Feb.
Article in English | MEDLINE | ID: covidwho-1309049

ABSTRACT

A systematic assessment of the effect of COVID-19 on the food retail environment-an important determinant of health-has not been conducted. Our objective was to assess the impact of COVID-19 on closures of restaurants, food retail stores, and fresh produce vendors in New York City (NYC). We conducted a cross-sectional study following the peak of COVID-19 in six neighborhoods in NYC. Two Chinese ethnic neighborhoods and four higher/lower resourced comparison neighborhoods were selected a priori based on 14 sociodemographic indicators. The primary outcome was indefinite/temporary closures or absence of food businesses. Of 2720 food businesses identified, produce vendors and restaurants were more likely to close than food retail stores. A higher proportion of food businesses closed in Chinese ethnic neighborhoods vs. comparison neighborhoods. COVID-19 impacted food businesses in six NYC neighborhoods examined in this period, with the greatest effect observed for Chinese ethnic neighborhoods.


Subject(s)
COVID-19 , Cross-Sectional Studies , Food Supply , Humans , New York City , Residence Characteristics , Restaurants , SARS-CoV-2
18.
J Acad Nutr Diet ; 121(12): 2464-2474.e1, 2021 12.
Article in English | MEDLINE | ID: covidwho-1292770

ABSTRACT

BACKGROUND: Barriers to shopping for foods in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) have been reported. Online ordering options may improve the WIC shopping experience but are understudied. OBJECTIVE: The objective of this study was to test feasibility and acceptability of a "Click & Collect" model for WIC online ordering from the perspective of WIC participants. DESIGN: A Click & Collect online ordering model was adapted to the WIC program and implemented at 1 grocery store. In the Click & Collect model, WIC participants placed an online order ("click"), then completed payment and pickup at the store ("collect"). PARTICIPANTS/SETTING: Twenty-five WIC participants in East Tennessee were included. MAIN OUTCOME MEASURES: Feasibility was assessed by examining online order summaries and store receipts to determine whether WIC transactions were completed successfully. Acceptability was assessed by qualitative semi-structured interviews conducted with WIC participants after participating in the pilot. ANALYSES PERFORMED: Descriptive statistics were used to analyze sociodemographic and purchase data in SPSS software, version 27. Qualitative interviews were transcribed and analyzed for themes using directed content analysis in NVivo, version 12.0. RESULTS: All WIC participants in the study placed an online order, and 96% picked up the order, indicating a high degree of feasibility. In follow-up qualitative interviews, WIC participants reported interest in the Click & Collect model, and provided suggestions to improve practicality across the following 4 primary themes: website experience, curbside pickup, online shopping fee, and shopping preferences. CONCLUSIONS: The pilot was successfully implemented at 1 store. Click & Collect online ordering was feasible and acceptable to WIC participants, although additional work is needed to make it practical. Online shopping options for the WIC program should be further explored to expand access to nutritious WIC foods in families with low income.


Subject(s)
Consumer Behavior/statistics & numerical data , Food Assistance , Online Systems , Poverty/psychology , Supermarkets , Adult , Commerce , Feasibility Studies , Female , Humans , Pilot Projects , Qualitative Research , Tennessee
19.
JMIR Form Res ; 5(2): e23870, 2021 Feb 18.
Article in English | MEDLINE | ID: covidwho-1088872

ABSTRACT

BACKGROUND: The COVID-19 pandemic has significantly disrupted the food retail environment. However, its impact on fresh fruit and vegetable vendors remains unclear; these are often smaller, more community centered, and may lack the financial infrastructure to withstand supply and demand changes induced by such crises. OBJECTIVE: This study documents the methodology used to assess fresh fruit and vegetable vendor closures in New York City (NYC) following the start of the COVID-19 pandemic by using Google Street View, the new Apple Look Around database, and in-person checks. METHODS: In total, 6 NYC neighborhoods (in Manhattan and Brooklyn) were selected for analysis; these included two socioeconomically advantaged neighborhoods (Upper East Side, Park Slope), two socioeconomically disadvantaged neighborhoods (East Harlem, Brownsville), and two Chinese ethnic neighborhoods (Chinatown, Sunset Park). For each neighborhood, Google Street View was used to virtually walk down each street and identify vendors (stores, storefronts, street vendors, or wholesalers) that were open and active in 2019 (ie, both produce and vendor personnel were present at a location). Past vendor surveillance (when available) was used to guide these virtual walks. Each identified vendor was geotagged as a Google Maps pinpoint that research assistants then physically visited. Using the "notes" feature of Google Maps as a data collection tool, notes were made on which of three categories best described each vendor: (1) open, (2) open with a more limited setup (eg, certain sections of the vendor unit that were open and active in 2019 were missing or closed during in-person checks), or (3) closed/absent. RESULTS: Of the 135 open vendors identified in 2019 imagery data, 35% (n=47) were absent/closed and 10% (n=13) were open with more limited setups following the beginning of the COVID-19 pandemic. When comparing boroughs, 35% (28/80) of vendors in Manhattan were absent/closed, as were 35% (19/55) of vendors in Brooklyn. Although Google Street View was able to provide 2019 street view imagery data for most neighborhoods, Apple Look Around was required for 2019 imagery data for some areas of Park Slope. Past surveillance data helped to identify 3 additional established vendors in Chinatown that had been missed in street view imagery. The Google Maps "notes" feature was used by multiple research assistants simultaneously to rapidly collect observational data on mobile devices. CONCLUSIONS: The methodology employed enabled the identification of closures in the fresh fruit and vegetable retail environment and can be used to assess closures in other contexts. The use of past baseline surveillance data to aid vendor identification was valuable for identifying vendors that may have been absent or visually obstructed in the street view imagery data. Data collection using Google Maps likewise has the potential to enhance the efficiency of fieldwork in future studies.

20.
Tijdschr Econ Soc Geogr ; 111(3): 543-560, 2020 Jul.
Article in English | MEDLINE | ID: covidwho-608539

ABSTRACT

The COVID-19 pandemic has led to a sharp increase in online trade. This article examines the impact of the pandemic on online grocery retail in Germany. Here we follow and refine the multi-level perspective by Geels, and examine to what extent and why the online grocery retail expanded during the pandemic. A particular focus is on the spatial expansion into rural areas. The study shows a general upswing in the grocery trade and disproportionately high growth in online grocery trade and identifies driving and limiting factors. While COVID-19 has opened a window of opportunity, our results indicate little transition of grocery to e-grocery. This finding can be explained by the sudden and temporary constellation at the level of the socio-technical regime during the pandemic. As a result, we argue for a rethinking the temporality of windows of opportunities and the related vulnerability of the innovations which need them.

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